Name: Felicia Clark
College & Majors/Minors: Journalism/Creative Writing
Current Location: Appleton, WI
Current Form of Employment: Marketing agency
Where do you work and what is your current position?
I work for Candeo Creative (a marketing agency in Oshkosh, WI) as communication specialist where I post social media content for clients.
Tell us about how you found your first job, and how you found your current job (if different).
I was a senior in college at UW-Oshkosh when I landed my first job as a copy editor at the Oshkosh Northwestern (Gannett) newspaper. I was a proofreader for Oshkosh Corporation in the Oshkosh Defense Bid & Proposal department, working 90 hours per week editing government documents. I then worked for Shop Local Appleton, Oshkosh, Green Bay (and everything in between) as the community social media manager. That's when I found the communication specialist position open at Candeo Creative. In just three short months I went from being part time to full time.
What was another writing-related job that was important in your career?
My first taste of marketing, since I was strictly a journalism major, was when I brought a Danish documentary called Free the Mind to Appleton Marcus Cinemas. It was a video that followed veterans suffering with PTSD as they took an intensive meditation course that changed their lives. It was so inspiring that I signed up to show it, knowing I needed at least 77 tickets before the theatre would play it for an audience. By the end of the month, after marketing my own event, I had 170-plus attendees and the cinemas gave me a larger room! I also found the veterans who were in the film and brought them out as a surprise for a Q&A session after the film. All the money donated went Dryhootch Fox Valley. This became one of the most important moments in both my personal and professional life. I had discovered my passion for the marketing world!
What did you do in college to prepare for your post-grad life?
I gained leaderships skills in college by running student organizations, taking 18-19 credits per semester on top of two paying jobs, including writing two articles per week for the student-run newspaper (the Advance-Titan). Juggling so many activities at once helped me learn prioritization skills and reach any deadline, no matter how short.
What is your advice for students and graduates with an English degree?
- Don't give up and be willing to leave your comfort zone to try new things. You never know where these little adventures will take you.
- Between each of the jobs I had in my field, I was typically working another entry level position to pay my bills. From waitressing to barista to canvasser to bookseller, I became a jack-of-all-trades, which helps me understand clients I am now marketing in my current job. Those "insignificant jobs" prepared me for the next. It took me nearly 5 years after graduation to land my dream job. You have to trust that the right job will come along.