David Baker: Media Producer

Name: David Baker

Age: 45

College & Majors/Minors: University of Illinois Chicago – BS, Literature; Columbia College Chicago – MFA Creative Writing

Current Location: Corvallis, Oregon

Current Form of Employment: Media producer at Oregon State University

Where do you work and what is your current position?

I’m the lead for a group of video, film and digital media producers at a large land-grant university. We produce everything from marketing materials, broadcast commercials to web videos and documentary films. All of it either advances the reputation of the university, or informs the public about the major issues of our time.

In addition to doing all of the administrative work, budgeting, some video production and editing, I write many of the video scripts. Writing is often overlooked in planning, and having cranked out papers, stories and articles over the years, usually at around midnight the night before deadline, I’m pretty comfortable in that role.

“Storytelling has led me to some interesting places. It’s definitely a real skill. Any team needs a storyteller, someone who can rough an idea into a beginning, middle and end. Technicians and administrators don’t quite get it. They think it’s easy or some kind of magic. But if you can tell a story, reliably, you’ll eventually become the person they all depend on.”
Vintage: A Novel
By David Baker

Storytelling has led me to some interesting places. It’s definitely a real skill. Any team needs a storyteller, someone who can rough an idea into a beginning, middle and end. Technicians and administrators don’t quite get it. They think it’s easy or some kind of magic. But if you can tell a story, reliably, you’ll eventually become the person they all depend on.

I also do my own thing. I produce independent documentaries and I’ve published stories and a novel with Simon & Schuster called Vintage. I’ve also done some screenwriting. That side work sometimes pays off. I’ve earned some trips to Europe and a camping trailer in that way, though I’ve found I still need a straight gig to pay any kind of mortgage.

Tell us about how you found your first job, and how you found your current job (if different).

I worked at Kinko’s, which is now FedEx Office. It was in downtown Chicago. I thought it would be temporary, but it lasted four years and pretty much started my career. I worked the night shift because I wanted to write on the job like Faulkner when he was a security guard. It kind of worked. I got through much of grad school that way.

We had a desktop publishing center where people designed flyers and brochures and typed up resumes. I always eyed that desk because sitting down seemed a lot easier than standing at a photocopier or binding machine. So when there was an opening, I made my move.

The web was just coming out at that time, and we got this program called Adobe Pagemill. So when web requests started to come in, I took the lead. If you can write a paper dissembling Chaucer at 11:00 p.m. the night before it’s due and still get a ‘C’ or a ‘B,’ you can figure out HTML and Pagemill. So that’s what I did. That led to a job in consulting and eventually into Flash and motion design and finally back to video and film production because I was the guy who could write scripts and storyboards on the fly.

“...English majors are especially adept at these changing circumstances because of our education, because we learn to be analytical and apply our own voice, ideas and talents to a problem. We learn the mechanics of stories, which are the real currency of human existence. We’re flexible. We have to be. And the dawn of the web as a profession was a perfect era for the English major. A lot of us are in digital communications because of that.”

So my point is that careers are actually accidental and not planned. I see it all the time with young interns who go on into the workforce. And English majors are especially adept at these changing circumstances because of our education, because we learn to be analytical and apply our own voice, ideas and talents to a problem. We learn the mechanics of stories, which are the real currency of human existence. We’re flexible. We have to be. And the dawn of the web as a profession was a perfect era for the English major. A lot of us are in digital communications because of that.

What was another writing-related job that was important in your career?

I wrote a screenplay that fared well in a contest a number of years ago. Someone bought the option and I ended up working with producers, rewriting it for a budget. That collaborative writing process was very helpful in allowing me to learn to work with others, to try to help the person investing all of the money and time into a film realize his vision. It really stripped out my own ego.

The film never was made, but I still have some friendships and it gave me confidence since someone was willing to pay me a couple months’ wages to do something creative. They also bought me a plane ticket to LA and a cheap hotel room in Santa Monica. We had dinner and talked about casting Leonardo DiCaprio for the lead in a script that I had written (and we did so with straight faces, but then everyone in LA does that). Still, it was a wonderful experience. I remember lying in that bed that night unable to sleep thinking for the first time, “Hey, I guess I’m kind of a writer.”

What did you do in college to prepare for your post-grad life?

I didn’t do enough. I read books and wrote stories. That’s never a bad thing. I also probably smoked way too many cigarettes. I also played in a bad hair metal band, which wasn’t helpful at all.

What I wish I would have done, which is what the interns I work with now do, is jump on any internship I could find that did something related to my interests. Even if I volunteered for free. Write articles. Write scripts. Work on the school paper. Get clips. Edit a literary magazine. Edit videos. Write marketing copy. Take photos. Write for blogs. Whatever, as long as it’s not working in the cafeteria (which I also did) or sitting around rehearsing Queensrÿche cover songs.

“What I wish I would have done, which is what the interns I work with now do, is jump on any internship I could find that did something related to my interests. Even if I volunteered for free. Write articles. Write scripts. Work on the school paper. Get clips. Edit a literary magazine. Edit videos. Write marketing copy. Take photos. Write for blogs.”

What is your advice for students and graduates with an English degree?

The internship thing is key. It often leads to real work. When you’re in college or when you’ve just graduated, that’s your only real leverage: work for free. Once you have a relationship, maybe kids, mortgage or car payments… you no longer have that leverage. If you can swing it, that’s time to work somewhere for little or no money. I know some students are in a tough spot and need to work retail or something to eat and pay rent… that’s what I did. But still, if you can somehow manage to do it, even for six months… volunteer. Work for free somewhere cool. Do your research, knock on ten different doors and say, “hey, I like what you’re doing and I’m willing to do it for free for six months.” If you kick some ass, and if they have any kind of soul, they may start paying you. They may even keep you. At the very least, you’ll get a cool bullet on your resume.

Our department has hired four of our interns into full-time roles over the years. Those are creative gigs with benefits where we send people all over the world to film and write stories about research and all kinds of cool things.

Some of our interns at OSU have gone on to great jobs working in commercial and film production, and I’m always pleased when the top item on their first resume is working for our department, or when I see their names on television show or feature film credits.

I also always advise our students to work on a demo reel and portfolio before they get into the market. Back in my day, it was your clips and your little black portfolio binder that you had to tidy up to get a creative or writing gig. Today it’s a website. You’d be surprised how many professionals don’t have a decent website with good samples. It’s not even that hard if you have a couple nice photos. Wordpress is still free.

To learn more about David, visit his website at DavidAlexanderBaker.com.


Posted on January 12, 2017 and filed under Interviews, Interview, Communications, Author, Filmmaking.

Kim Askew: Director of Content at FIDM & Author

Name: Kim Askew

Age: 46

College & Majors/Minors: Mount St. Mary’s University, M.A. in Humanities with an English Lit Emphasis, California State University Fresno, B.A. in English Lit

Current Location: Los Angeles, CA

Current Form of Employment: Director of Content at FIDM (Fashion Institute of Design & Merchandising in Los Angeles). Co-author of the Twisted Lit novels from Merit Press.

Where do you work and what is your current position?

I manage all the content for the college’s marketing efforts, such as websites, email campaigns, social media, ads, brochures, blogs, press releases, and the college catalog. I developed and oversee FIDM’s brand strategy and voice/style guide which ensures that all designers, writers, and marketing coordinators stick to our brand attributes and competitive positioning. I directly manage a team of writers, and approve all copy generated by the Marketing department. I also launched an Employee Engagement team to encourage an optimistic and collaborative company culture. We do everything from hosting coffee and Ted Talk viewings to raising funds for charitable organizations. My office is at the college’s main campus in Downtown Los Angeles.

In my spare time, I write (with my friend Amy Helmes) young adult novels inspired by Shakespeare’s plays. Our fourth novel, Puck, came out in November. I love to work in cafes or on the sofa with my dogs, Macbeth and Dolce.

Tell us about how you found your first job, and how you found your current job (if different).

I don’t remember how I found out about my first job after college, but I can still remember how excited I was on the first day. I was hired at a computer textbook publishing company in the San Francisco Bay Area, and at the time, it truly felt like a dream job to be working in publishing. I had the Chicago Manual of Style and Strunk & White’s guides on my desk. I was promoted a few times, and when I left, three years later, I was the editor of computer gaming guides.

I found my current job through my writing partner, Amy. She knew someone who was leaving the position of Writer for FIDM. I was hired as her replacement, and thirteen years later, here I am with a window office and a director title.

Kim Askew 3.jpg

Could you share more about the process behind writing and publishing your novels, and how you found other publishing opportunities?

My writing partner and I had finished an entire book and had a rough draft of a second book before we got a publishing deal. A friend of mine knew Jacqueline Mitchard, the author of Oprah’s first book club pick, and she was at the helm of a new young adult imprint. She read our manuscript and offered us a two-book deal on the spot, with a third book deal quickly following. Our fourth book, Puck, is in stores now. In addition to working with Amy, I have my very own noir/detective/sci fi novel that I’m working on and hope to finish by this summer.

Co-writing has been incredibly fun and rewarding. My writing partner and I take turns, writing a chapter each and then editing each other’s chapters. Once we decide on the voice of our narrator, the rest really just flows.

“I try to remember that most authors, including some of the very best, were rejected numerous times. It keeps me going!”

My advice for getting published, whether it’s books or articles, is to submit, submit, submit. If you don’t put your work out there, no one is going to see it and publish it. It’s as simple as that. I have to override my self doubt every time I send something out. Sometimes it’s rejected, and sometimes it’s accepted. I try to remember that most authors, including some of the very best, were rejected numerous times. It keeps me going!

What did you do in college to prepare for your post-grad life?

As an undergrad, I (unfortunately, perhaps) didn’t spend much time thinking about my career. I was living in the past—and by the past, I mean the Middle Ages and the Renaissance. My mind was happily focused on the literature of those periods and working many part-time jobs to pay the bills. I think all of the part-time work I did, while mostly unrelated to my future writing career, helped me develop a really strong work ethic and also gave me (an extremely shy person, back then) confidence. In grad school, I was already working at FIDM, so I had to juggle school and work throughout.

“Be bold (even if you have to fake it) and apply for writing gigs or jobs even if you don’t think you’re “good enough.” You’re probably better and more qualified than you realize.”

What is your advice for students and graduates with an English degree?

If you dream of being a writer, write every day and submit your work often. Be bold (even if you have to fake it) and apply for writing gigs or jobs even if you don’t think you’re “good enough.” You’re probably better and more qualified than you realize. Take every opportunity that comes your way, and be your own best friend. I don’t believe in writer’s block. If you sit down and write, something will come. It might not always be great, but it will be something you can build on. Good luck!

To learn more about Kim, visit her site at KimAskew.com. You can also connect with her on LinkedIn and follow her on Instagram.


Posted on January 11, 2017 and filed under Author, Content Marketing, Interviews, Interview.

Megan Kizer: SEO Content Writer

Name: Megan Kizer

Age: 22

College & Majors/Minors: Arizona State University, Bachelor of Arts in English, Certificate in Writing for Publishing and Editing

Current Location: Scottsdale, Arizona

Current Form of Employment: SEO Content Writer

Where do you work and what is your current position?

I work at a global integrated marketing agency called PMX Agency, formerly known as PM Digital. I am their first in-house SEO Content Writer. For those of you who don't know what SEO means (which, to be quite honest, I didn't completely understand it until I accepted the job), it stands for Search Engine Optimization. This essentially means that I have the opportunity to write page optimization copy, net-new copy, and blog posts for leading clients across several industries, in order to ensure that they rank among the highest search results in Google. I'm also beginning to actively contribute to our own company's blog.

“Overall, my job is to tell the client’s story in a way their customers will understand and appreciate, while using the strongest keywords possible to enhance their online presence. It can be challenging, and there’s quite a bit of research involved, but it’s my kind of puzzle.”

Overall, my job is to tell the client's story in a way their customers will understand and appreciate, while using the strongest keywords possible to enhance their online presence. It can be challenging, and there's quite a bit of research involved, but it's my kind of puzzle. At the end of the day, it's a great feeling to go onto a major client's website and think, "Hey, I wrote that!" It's an even better feeling to be able to write and use my voice creatively—every single day—and get paid for it. Whaaaat?

Tell us about how you found your first job, and how you found your current job (if different).

While I do dabble in freelance work, my position at PMX is actually my first career straight out of college. I found my job through listings on Glassdoor.com. This website gives you information on the company, as well as reviews from past and present employees who can list pros and cons of working there. It gives you an idea of what to expect from a job before you even start working there. So, if you're searching for a new job, I recommend using this service to hear what other employees are saying about it!

What was another writing-related job that was important in your career?

The most important writing job I had prior to working at PMX was my internship at Green Living magazine in Scottsdale, Arizona. There, I learned how to write professional blog posts and articles, as well as how to maintain an online presence through several social media networks.

Crafting the blog posts actually taught me the necessary SEO skills that transferred over to my current career, including the importance of keywords, title tags, and meta descriptions to search engine result pages (SERPs). Without acquiring this skill, I might not have gotten such an amazing career.

Some simple (but still important) advice: learn as much as you can in the time you have. You'll never know which skills will help you later on.

What did you do in college to prepare for your post-grad life?

I worked, a lot. I pushed myself to work full-time while I was in school so that I didn't have to pay off loans later on. As an English major, I assumed that it would be challenging to break into a writing career straight out of college, so I did everything I could to prepare myself to be in a debt-free position when I entered the workforce.

I also took on a lot of internships! I was the lead non-fiction editorial intern for ASU's Canyon Voices literary magazine, and an editor for The PEN Project. There, I edited short stories and poems from inmates. The internships I was a part of gave me real-world experience in professional communication with other writers that allowed me to really bulk up my resume and aid me in my career search.

Through my internships, I learned one important lesson: put as much effort into networking as you do with your writing. Setting yourself up with strong contacts that are already working in the industry can push you through doors you never thought possible. Build your LinkedIn site, create a portfolio, and get your name out there.

What is your advice for students and graduates with an English degree?

Find your niche! I originally thought I wanted to work as an editor or be affiliated with a publishing company, but that was before I learned about SEO. I love what I do at PMX, and I'm grateful for the opportunities that led me to this career. Please know that there are plenty of jobs across many industries that are waiting for you—some that you may not have even heard of. Go out and find it!

Understand that having an English degree prepares you for a career where every day is different. Whether you're writing for a new client, critically analyzing data, or communicating with coworkers or clients, you're putting the skills you've learned in college to work that day. So, find what you love to do, and don't let anybody else sway you.

Stay positive. There are plenty of reports out there explaining how many fields English majors can enter into. I share a philosophy with most others: you can teach an English major business skills, but you can't always teach a Business major communication skills. Us English majors? We're special.

Don't forget to work hard. Try your hand at different internships so that you can find what you like before being stuck in a job you're unhappy with. Please don't think that you won't be able to ever use an English degree, or that being an English teacher is your only route to success. People will tell you this countless times. In reality, there is an ever-growing online presence where ads and copy are everywhere you look! In fact, agencies are just beginning to realize the impact that strong content has for a website, and are more likely to hire their own writers rather than outsource the work these days. Writinggood, solid writingis more important than ever.

You can connect with Megan Kizer on LinkedIn and follow her on Instagram.


Posted on December 7, 2016 and filed under Interview, Interviews, Writer, SEO.