Posts filed under Communications

Ashley Sapp: Freelance Writer/Editor & Administrative Coordinator

Name: Ashley Sapp

Age: 26

College & Majors/Minors: B.A. in English Language and Literature, cognate in Linguistics from University of South Carolina

Current Location: Columbia, SC

Current Form of Employment: Freelance Writer/Editor and Administrative Coordinator

Where do you work and what is your current position? 

My current position is as an administrative coordinator within the Cardiovascular Translational Research Center at USC School of Medicine. I handle a variety of tasks depending on what our team’s Director needs that day, but a large portion of my job involves manuscript management, as he is on the editorial board of numerous peer-review journals. Further, he is quite the writer himself with many publications under his belt, so I help with the proofreading, editing, and formatting of those before the submission process. This particular task set extends into the writing of his grants, as well. Thankfully, there are calculators for the number portion of that because words are about as skilled as I get. Outside of USC, I do freelance work as a writer, blogger, and occasional editor.

Tell us about how you found your first job, and how you found your current job (if different).

My first job after college was at a small medical practice of orthopedic surgeons. A friend of mine was working with a physician there, and when she learned that the Research Director needed someone to help with manuscript writing and editing, she passed along my name. It was a part-time gig, but I learned quickly that I enjoyed medical editing. I had always figured my life would contain words, but it was not until my first job that I realized I quite enjoyed reading other people’s work and providing insight where I could. It then becomes a team effort in creating something worthwhile, and that was a rewarding experience for me.

Later, I found myself in a retail position since I needed something that paid more while recovering from a spinal surgery. In the process, I eventually lost sight of what I truly wanted my career to look like. Getting back on my feet both metaphorically and literally meant taking strides in changing where I was. It was slow going for a while because I felt I was chasing a pipe dream—I was questioning my choices, and I found myself believing that I was facing a dead-end before the age of 25. I was on disability from my retail job while recovering from the surgery, paying student loans for a degree I was not using, and spending my sudden plethora of free time in bed thinking about how I haven’t written anything in ages but still feeling too afraid to pick up a pen. I was in pain, physically and mentally, and thus felt drained and defeated.

Towards the end of my disability leave, I dreaded returning to a job I knew was not truly for me. It was a bit of a wake-up call, a moment of clarity after having spent so much time alone with my thoughts and self-doubt. If I wanted my life to change, I had to start somewhere, and I alone had to make it happen. Thus, I began looking into jobs at my university and within my town for anything to do with publishing or writing. I began applying for internships as well because I figured I could continue with a retail position if I was at least building experience in something I enjoyed and went to school for. Many resumes and applications later, I accepted the position I have now. The search began with me asking myself, “What do I want?” and “How am I going to get it?”

How do you find your freelance gigs?

I recently filled out profiles on sites like Elance and really started to apply for offered jobs through them. I have done a lot of guest blogging and guest articles for various online sites as well, which has helped in getting my name out there as a credible source. Sometimes I am asked to proofread or write for others and thus the opportunity comes to me on its own, but most of the time, at least at the stage I am currently in, I have to reach out whether by submitting a proposal for a job or showcasing my portfolio.

Particularly for my writing, blogging has become a major part of networking with other companies and writers. In fact, through blogging is how I met the ladies who run The Indie Chicks; thus, I had my first print article published in the second issue of their magazine, Indie Chick. I have gotten the chance to collaborate with many talented and inspiring people because I started blogging, reading, and commenting on other people’s work. Eventually, they began to do the same for me and suddenly it started to feel as though I had something worthwhile to say (who knew?). So we write, discuss, and share our love for the craft while simultaneously building our expertise. Without really realizing it, blogging and guest blogging became an experience-building way of writing for me. I have to lend credit to the blogosphere quite a bit for aiding me in taking myself seriously as a writer and also providing so many opportunities I never knew had existed before I created my first Wordpress site.

What did you do in college to prepare for your post-grad life? 

In some ways, there is not a complete way to prepare for post-grad life as the experience can vary from one individual to the next. But we all have to start somewhere, and very often, that somewhere involves a bit of flailing in the beginning. What proved to be helpful for me was getting to know what opportunities existed in my town and what I could do to better prepare myself for them.

Post-grads often get stuck in this limbo of being a novice with a degree whereas employers are seeking people with a degree but with experience. I worked on my university’s literary magazine in order to help build towards a better understanding of the way publications work, as one example. Though it was not actual job experience, it was experience nonetheless–something the employers I interviewed with seemed to take notice of. My current boss commented, “You’re green but dedicated.” Taking the time to research your interests, to teach yourself the things you're unfamiliar with, and to put in the effort for both your life and career not only demonstrates passion within your interviews with potential employers, but it also helps to ease your way into post-grad life in general.

One of Ashley's poems.

One of Ashley's poems.

What is your advice for students and graduates with an English degree?

There are a lot of people out there who believe an English degree is useless for a number of reasons. I suppose it is because there is this stereotype that all we do is cuddle with said degree, comforting ourselves while clutching it tightly, repeating to ourselves lines of Jane Austen or Shakespeare or a Bronte sister, while sitting alone in our parents’ basement with no job offer in sight. Sure, a love of literature is often involved in our choice of degree, but anyone who truly thinks an English degree is impractical has not really thought about language itself: any set or system of symbols used in a more or less uniform fashion by a number of people, who are thus enabled to communicate intelligibly with one another. Without that, where would any of us be? So my advice to those of you facing naysayers (including yourself at times) is to continue believing in your path and your abilities because without you, without someone who has a love and understanding of words, communication would begin to break down. Whether you decide to teach and pass along how we use this beautiful thing called language, or you dive into publishing, or you help others write, or perhaps you write yourself, or you understand how to deploy words into advertising, into journalism, into whatever the case may be – you are making a statement and an impact on how the rest of the world, through time or space, will understand us. I’d say that is worthwhile.

One of Ashley's poems.

My last piece of advice would be to not give up, which sounds easy but usually is not. Post-grad life can be pretty grim, regardless of the degree you end up with, but some of that has nothing to do with what you spent your time in college studying. What you can do in the meantime, however, is hone your skills, remind yourself why you chose this path, and create work for yourself. When I initially worked retail, I would come home and journal because it kept the fire going in the pit of my stomach, the burn to wake up each day with the belief I would get to do what I love. Because sometimes it did not feel that way—sometimes life and employment and choices were all disheartening—but as long as I kept writing, kept reading, kept exploring, I was also giving myself another chance at another day.

Even after college is over, you can continue learning. A friend of mine sent me a quote that resonated with me by T.H. White:

“You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then—to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting.”

I think it says quite a bit about us when we refuse to let fear or apathy or failure stop us from moving forward. We are naturally reluctant at times, fear the unknown, and yet once the change occurs – once we are falling and seem as though we are meeting our demise – we adapt rather quickly, develop wings, and rise again.

Ashley's blog of usings and creative writings can be found at www.chaosandwords.com, and she is also a contributing writer for sites such as Chelsea Krost and The IndieChicks. Connect with Ashley on LinkedIn.

Posted on August 31, 2014 and filed under Blogging, Communications, Editing, Freelance, Grant Writing, Publishing, Writing.

Katie Woodzick: External Relations Manager @ Hedgebrook

Photo by Samantha O'Brochta.

Photo by Samantha O'Brochta.

Name: Katie Woodzick

Age: 28 

College & Majors/Minors: Theatre/Dance Major, Minors in English and French 

Current Location: Whidbey Island, Washington

Current Form of Employment: External Relations Manager 

Where do you work and what is your current position?

I work for Hedgebrook, which is a non-profit retreat for women writers. We have six cottages on 48 acres and award writers fully-funded residencies of 2-6 weeks in addition to offering professional development programs and public readings. I serve the organization as one of two External Relations Managers. We manage marketing, fundraising and communications campaigns. My favorite aspect of my job is managing our social media networks and analyzing data. I can totally geek out on identifying trends in data and using them to better communicate our programs and mission.

Tell us about how you found your first job, and how you found your current job (if different). 

My first job was a work study placement working janitorial in my college's Biology wing. It was terrifying to clean the labs alone at 6 AM being watched by glass cases filled with stuffed animals. Luckily, I transferred into the Interlibrary Loan Department halfway through my first semester.

I found my current job through strategically choosing my practicum placement for graduate school. I studied for a year in Seattle University's MFA in Arts Leadership program. Each quarter, we were required to set up a 3-5 hour a week practicum with a local arts organization. I chose Hedgebrook and after two quarters, it led to a part-time position as a Development Associate, which later led to a promotion to External Relations Manager.

@ AWP.

@ AWP.

What was another job that was important in your career?

I toured with a children's theatre production of Jack and the Beanstalk for a summer. There were two actors and a bunch of set pieces and costumes in the back of our pickup truck. We traveled to a different town each week and taught the show to up to 100 kids. It was a magnificent opportunity to hone both my interpersonal and leadership skills.

What did you do in college to prepare for your post-grad life?

Honestly, I didn't do that much. I mainly focused on my acting, directing and writing, while enjoying the social aspects of college. I participated in a general audition which landed me the Jack and the Beanstalk gig. After that I didn't know what to do with my life, so I applied to a dozen different AmeriCorps placements all over the country. Whidbey Island was the first place to offer me a position. I drove from Minnesota to Washington state in two days. I think that AmeriCorps is a great program with which you can ease into post-graduate life. It allowed me to try out working with non-profit organizations, which I now love. And there are so many different kinds of programs! I highly recommend AmeriCorps.

Celebrating the release of the 2014 VIDA count.

Celebrating the release of the 2014 VIDA count.

What is your advice for students and graduates with an English degree?

Don't let anyone tell you that your degree is impractical. I was asked many times: "So, what are you going to do with a theatre degree?" 

What is impractical is to study subjects for which you have no passion. Writing is an incredibly valuable skill that will serve you well in many professions. In this digital age, we have lost the essence of thoughtful communication. We need people who take the time to study literature, reflect on it and attempt to draw meaning from it. 

Don't be afraid of applying for positions if you don't have every single qualification listed on the job posting. Use your killer writing skills to write around any gaps in your work experience. Plus, the first thing any future employer is likely to read is your cover letter. Give yourself permission to wow them with an unforgettable first impression on the page.

Also, never stop writing. Whether it's keeping a personal journal, submitting to contests and publications, or attending a local poetry slam, it's imperative that you keep writing. You never know the impact of what you write and put out into the world. It has the potential to inspire, enlighten, and possibly even save a life.

Check out Katie's professional website and visit her blog!


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Brittany Shelley: Director of Content Marketing

Brittany Shelley: Director of Content Marketing

Amanda Rinker: Content Manager at OVC Lawyer Marketing

Amanda Rinker: Content Manager at OVC Lawyer Marketing

Andy Badalamenti: Creative Director at an Advertising Agency

Andy Badalamenti: Creative Director at an Advertising Agency

Posted on July 20, 2014 and filed under Blogging, Communications, Marketing, Non-profit, Social Media, Writing.

Emily Ladau: Freelance Writer & Disability Rights Advocate

Name: Emily Ladau

Age: 22

College & Majors/Minors: B.A. in English, Adelphi University

Current Location: Long Island, NY

Current Form of Employment: Freelance Writer and Disability Rights Advocate

Where do you work and what is your current position?

I work from my favorite blue armchair in my living room, writing, researching, and emailing my heart out. I am a freelance writer, blogger, social media professional, and most importantly, a disability rights advocate.

Tell us about how you found your first job, and how you found your current job (if different).

Emily on Sesame Street.

Emily on Sesame Street.

If you want to get technical, my first job wasn’t writing-related at all. I appeared in several episodes of season 33 of Sesame Street when I was just ten years old. In the years since hanging out with Big Bird and Elmo, I focused on developing my voice as an advocate. For quite some time, my goal was to become an English teacher and incorporate embracing diversity and an attitude of acceptance in my classroom. However, mid-way through college, I found myself gravitating toward the idea of pursuing disability advocacy as a fulltime career.

Majoring in English certainly provided an ideal foundation because it gave me the opportunity to hone my writing and communication skills, both of which are huge facets of being a successful advocate. My skill sets and passion for activism led me to apply for a summer internship in Washington, D.C. with the American Association of People with Disabilities, through which I was placed to work at the Association of University Centers on Disabilities. Not only did this internship prove to be one of the most amazing experiences of my life, but also it set me on my current career path. I was matched with a wonderful mentor who shared her wisdom on blogging with me, ultimately inspiring me to begin my own blog, Words I Wheel By. I’ve been blogging for nearly a year, and it has opened the door for all of the paid writing and social media opportunities that comprise my current work.

You've been published in so many places. How did you go about submitting your work? Did these publications seek out your writing? 

The first paid writing gig I landed was all thanks to a series of fortunate events. Soon after I began blogging, I delved into the professional side of social media as a means of sharing my work. After a couple months of connecting and interacting with other writers and disability rights advocates, a blog coordinator reached out to ask if I’d be interested in a volunteer opportunity writing a guest post on disability in the media. That process went so well that the coordinator put me in touch with one of his freelance bosses and recommended me to be a writer.

Once my first paid piece went live, I started to build up the confidence I needed to officially consider myself a writer. Since then, getting published in different places has been the result of both submitting my work for consideration and having people approach me. I’ve spent a lot of time perfecting my pitching skills, and it’s still something I work on refining whenever I can. I’ve learned that the trick to a successful pitch email is to get right to the point, keeping it short and sweet rather than filling the page with flowery compliments.

So far, persistence has been key – with pitches, with tweets, with Facebook posts, with networking emails, with every aspect of writing. Everything I’ve done, successful or not, has been worth it just for the experience and connections. My favorite example of the pay-off so far is that I was offered an opportunity to write for The New York Times website via Twitter. The end result of that exchange is one of my favorite things I’ve written to date: “One Daughter, One Mother, Two Wheelchairs and Nothing Remarkable.”

What was another writing-related job that was important in your career?

I was offered my first writing-related job by chance during my freshman year of college. There was a book response essay contest for the entire freshman class and I won. Part of my prize was dinner with the author and some faculty members, one of whom happened to be the director of my university’s Writing Center. We chatted throughout the meal and hit it off, so she approached me a few days later to let me know she had read my essay and wanted to hire me as a writing tutor.

Following a semester-long intensive tutor training course, I got to work with students from all over my school during tutoring sessions several days per week. I wouldn’t trade this experience for the world, because it gave me exposure to immense diversity in writing habits that stemmed from different cultural backgrounds and learning styles. By reading the writing of others through a critical lens, offering guidance, and doing my best to help people comprehend an incredibly wide-range of grammatical and writing-related concepts, I was constantly motivated to consider my own writing and my understanding of the writing process in new ways.

What did you do in college to prepare for your post-grad life? 

I’ll be honest: since I changed career plans right in the middle of college, the real world intimidated me a bit. However, one of my primary goals was to make sure I graduated college with an already full resumé. All the clubs I joined, volunteering I did, and employment experiences I had during my time as an undergrad made it easier to transition to working after I graduated.

Also, once I realized that I wanted to shift my focus to advocacy, I began to explore possible options in case I decided to go to graduate school. As it happened, I took a year following graduation to focus on building my career, and just recently applied to a program that I learned about while I was still an undergrad. I’ll be pursuing an M.A. in Disability Studies starting Fall 2014 at the CUNY School of Professional Studies, and the program will allow me to continue my writing work as I earn my degree.

What is your advice for students and graduates with an English degree? 

My first thought is, who am I to be spouting advice? Everyone will find a path that works best for them. That being said, I worry that far too many people make negative assumptions about what can be accomplished with an English degree, and I want anyone who’s ever doubted their decision to be an English major to know that there really is a world of potential out there.

In terms of practical advice, there are a few things I can’t stress enough:

  • If your goal is to write, put yourself out there. Create a blog, pitch material, develop a writing portfolio. It doesn’t matter if you’re still a student; the earlier you work towards making a name for yourself, the better. Even if you begin by doing lots of writing for free, you’ll be paid in the form of a wealth of writing clips to show off to potential employers. My blog serves as one big writing sample that I can easily present to anyone who may be interested, and I also have a separate portfolio page with a list of pieces I’ve written for other publications. This gives me credibility as an experienced writer, and provides Google with plenty of material in case anyone searches my name.
  • Social media can be a total rabbit hole, but it can also be your best friend. Some of my favorite work opportunities have come from simple online connections. It’s important not to focus only on one platform, though. I actively maintain accounts on Facebook, Twitter, LinkedIn, Google+, and several other useful platforms (shameless plugs, I know). But the real point here is to diversify your social media outlets, because you never know where someone might stumble across your writing or you’ll find your niche.
  • Learn your limits. I find myself constantly wanting to say yes to everyone, but spreading myself too thin is just not fair to anyone. Saying no always makes me feel as though I’m being unfair to people when I have to do it, but when I have more time, I can write pieces and do work that I’m genuinely proud to call my own.
  • Most importantly, have faith in yourself. It’s super cheesy, cliché, and probably something you’ve heard a million times before, but it’s the advice that gets me through every day. Whenever self-doubt starts to creep in, acknowledge it, shake it off, and keep moving forward.

Visit Emily on her professional website and blog, Words I Wheel By. Connect with her on her Facebook and Twitter, too!


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Katie Plumb: Freelance Writer

Katie Plumb: Freelance Writer

Maggie Smith-Beehler: Poet, Author, Freelance Writer & Editor

Maggie Smith-Beehler: Poet, Author, Freelance Writer & Editor

Sam Slaughter: Fiction Writer & Brewery Social Media Manager

Sam Slaughter: Fiction Writer & Brewery Social Media Manager

Pam Elise Harris: Development Editor & Author

Name: Pam Elise Harris

College & Majors/Minors: Major: Communications Arts and Sciences. Minor: English (last minute decision!).

Current Location: Forest Hills, NY

Current Form of Employment: Development Editor/Author

Where do you work and what is your current position?

I am currently a freelance editor. I development edit novels and educational product. I also copyedit novels and do editorial tasks like art placement or checking Web sites. For development editing, I take a raw manuscript and sculpt it into the final draft that will become the book. This can involve working with authors or freelance editors to guide them in the direction needed. On occasion, it even involved writing. I've worked on a lot of educational Web sites and testing products. I loved writing activities! I loved the challenge of knowing that an activity had to practice this skill and had to be from an activity type that amounts to this many points. With novels, I have delved into the story finding aspects that needed more development, and others that needed to be altered. 

Tell us about how you found your first job, and how you found your current job (if different).  

My first job in publishing was kind of an accident. I was working as a temp, and I just happened to be assigned to a publishing company. It was one of my first temp assignments where I actually had something to do. They were supposed to get rid of me when the summer intern came in, but I didn't want to leave, and they didn't want to have to find someone else when the summer intern left. So I made my case, and I was there for twelve years. 

I didn't find my current job. It found me. After twelve years of working at my previous company, they decided to discontinue my job. With no other option, I started taking in freelance work.

What was another writing-related job that was important in your career? 

Funny you should ask. I don't really consider this a job, but it is writing related. Back in November 2012, I did National Novel Writing Month for the first time. This was the first time in a very long time that I had committed to writing. That novel will be self-published later this year.

What did you do in college to prepare for your post-grad life?  

This is going to sound bad. Nothing really, which is why I didn't have a job when I got out of college. Always prepare!!

What is your advice for students and graduates with an English degree?  

Look for opportunities within your chosen field while you are still in college. If you can, do an internship. We had an intern that we liked very much, and he wound up in our freelancer database. We continued to send him work while he was still in school. Internships are a great way to learn practical skills and get your foot in the door. And if you're looking to be a writer, make connections with writer's groups. National Novel Writing Month has community groups on its Web site. They do in-person events. It's a great way to get to know other writers in your area. 

Visit Pam's professional website, connect with her on LinkedIn, and check out her Facebook page!


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Posted on July 17, 2014 and filed under Communications, Editing, Freelance, Publishing, Self-Employed, Writing.

Brittany Shelley: Director of Content Marketing

Name: Brittany Shelley

Age: 34

College & Majors/Minors: B.S. in Journalism, Minor in English Literature from Florida A&M, Mass Communication - University of Central Florida

Current Location: Orlando, FL

Current Form of Employment: Director of Content Marketing

Where do you work and what is your current position?

When I was in high school and college, the Internet to me was nothing more than an AOL CD, a Geocities web page, and Napster. Back then, my internships and jobs had me writing press releases, designing flyers, putting together PowerPoint presentations, and producing a newsletter using a now obsolete desktop publishing software. Fast-forward to now where I can't survive without my iPhone, I use Google as a verb and the local colleges are offering online journalism as a degree. For almost 10 years I have been immersed in the world of Internet marketing from everything to writing copy for the web, creating and distributing e-newsletters, writing and distributing online press releases, acting as a social media manager, and more. Digital content is my life now and this is coming from a girl who used to think print would never die! (QuarkXpress anyone?)

Tell us about how you found your first job, and how you found your current job.

I found my first job in Internet marketing through an agency. The job I currently have now— well, they found me on monster.com. My writing skills in traditional journalism is what got my foot in the door. I did not have to take any writing or editing tests but my portfolio from college and internships was full of everything from editorials, comprehensive PR plans and desktop publishing projects. My employers were looking for someone with basic writing skills that they could train up to write for the web. It was less competitive back then, because Internet marketing was still relatively new. Now, you need to have an extensive body of digital work under your belt. The interview process was smooth and what helped was the real world experience I had gained over the years.

What was another writing-related job that was important in your career?

Before I got into Internet marketing, I actually worked as an editor for a mystery shopping company. It was my job to clean up surveys and edit them while making sure to stay true to what the original author wrote. It paid peanuts but it taught me to pay attention to detail and enhanced my customer service skills.

What did you do in college to prepare for your post-grad life?

In college I made sure I snagged internships related to my field so not one moment of experience was wasted. My extracurricular activities included the college newspaper, and clubs such as the student PRSSA. I had an internship most semesters and also during the summer. I worked in the public affairs office at my college and I worked for a non-profit organization designing marketing materials. They helped shaped my career because the work and responsibility was real—it was work that was actually going to get used, not just a faux project for me to cut my teeth on.

What is your advice for students and graduates with an English degree?

Always remember to follow your dream and not the money. Do what you love! There's the stereotype that writers don't make a lot of money—and most of us don't starting out—but no matter how low my pay was at one point in my life, I still loved my job because I love to write. I feel blessed that I get to do what I love while earning a great living!

Brittany Shelley regularly contributes to her company blog, and her other work can be found here.


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Alicia Cook: Associate Director of Admission & Communication Coordinator

Alicia Cook: Associate Director of Admission & Communication Coordinator

Rachel Wong: Content Specialist

Rachel Wong: Content Specialist

Kat Clark: Assistant Director of Marketing & Communications

Kat Clark: Assistant Director of Marketing & Communications

Posted on July 1, 2014 and filed under Communications, Writing.

Leslie Nelson: President & Creative Director @ VisualConcepts.tv

Name: Leslie Nelson

Age: 49

College & Majors/Minors: English major/interdisiciplinary (English, History, Art 1850-1945)

Current Location: San Diego, CA

Current Employment: President/Creative Director of VisualConcepts.tv, LLC

Where do you work and what is your current position?

I currently run a video production company, VisualConcepts.tv, LLC in conjunction with my husband, Mark Nelson, who is a director of photography. I act as account executive, putting together estimates for video shoots and coordinating them. I also manage post-production, working with video editor and motion graphic designers.

Tell us about how you found your first job, and how you found your current job (if different). 

Since I had studied overseas in Oxford for a year during college (my entire junior year) I was quite obsessed with Britain so I secured a work permit and went back after graduating. I had a neighbor that worked for a publishing company and she had asked me to help edit a grammar textbook for her over that summer. This was 25 years ago, so it didn't require sophisticated computer skills, but I really learned a lot about grammar in the process of editing this book. After this, she also gave me the opportunity to write about five entries for a children's encyclopedia that I could send back from England and get paid as a freelancer. I wrote about topics such as the Commonwealth and the Industrial Revolution. This was a great experience to learn how to write in an easy to understand manner.

So though I had this income, the publishing company wasn't paying me much so I sought out an internship. I proceeded to get a paid internship working for a small ad agency with four men who had all worked for the big ad agency J. Walter Thompson. It was not easy. I had interviewed at the many of the ubiquitious London temp agencies and gotten nowhere and I had been to numerous restaurants without a hint of interest from anyone. One of my friends from Oxford told me about a start up ad agency. I got to work under the creative director. He didn't throw much my way, but he did let me give him some ideas and taught me how to sell through copywriting and I also got to watch him design. I also spent time talking with the partner that did the marketing research and he explained how market research was done in places like Africa and other international locations. The other two partners included the technical numbers guy who processed the marketing research data and then the president who was more apt to be dishing out Bloody Marys in the morning and hosting plenty of lengthy client lunches at the Cafe Fleur down the street.

I think they wanted to have their agency filled with bright young people because that was what they were used to. However, they had all of their big agency habits, and after 3 months, the stationers came by wanting payment for their letterhead one day and shortly thereafter, my checks started bouncing. So I headed east and became a waitress in Bath, England in a cafe working for Canadians. I finally was able to collect on bounced checks with help from my new employer. This experience and learning to be persistent on getting this payment was one of the most helpful experiences to prepare me for small business.

After working as an intern at the Museum of Photographic Arts in San Diego and for a three-person marketing consulting company in San Diego for about six months upon my return, I decided to start doing freelance copywriting and start my own business. I was 23. Over the course of eight years, I wrote sales letters, ads, business plans, wrote and designed brochures, edited manuscripts and enjoyed working with graphic designers. I learned a lot about how to write sales-driven copy that generated results. Then, after meeting my husband, I had the opportunity to work on a video production, so I dove in and read all the books I could on video scriptwriting. With time, he started his own video production business and shortly thereafter we merged our two companies into one. That was 15 years ago and we're still going. We no longer do print work and my writing goes as far as video scripts, proposals, emails, and web content.

What was another writing-related job that was important in your career? 

Some of the summer jobs and internships I had helped shape my direction. My junior year of high school, I worked for San Diego Home & Garden Magazine. I got to work under the copy editor, where I learned to edit, and then spent some time talking with the amazing editor, Peter Jensen. He really helped me learn how you could use the English language to tell a compelling story in a very natural way. He was a great writer, and could take his readers to different places with such ease. Part of the internship enabled me to write a published article. So I learned how to do a photo scout, seeking out homes in San Diego with attractive, well designed game rooms. I learned which homes had the visual interest in order to be featured in the magazine, and then I got to interview different homeowners and sought out the best content for the article, and ultimately wrote a solid article. The time I spent talking with Peter really helped me understand how important his philosophical love of the written word affected the magazine's content and the company's culture.

What did you do in college to prepare for your post-grad life?

In college, I participated in a lot of intramural sports. I played ultimate Frisbee and tennis at Stanford, and then in England, I participated in Cuppers (the British word for intramurals) rowing, ballroom dance, and swimming and just about any other college sport that I had a change to participate in. Once I returned from England my senior year, I proceeded to organize an Oxford-type ball like they had in England at Oxford University's different colleges. It was no simple task, but we put on a great event in the end and I learned a ton about event planning.

What is your advice for students and graduates with an English degree?

Being an English major opens up a lot of possibilities and it's up to you to start cracking open the different doors and peering in to see if there's anything attracting you behind the doors as you consider different career options. Try things out that interest you. Go to a professional association meeting if you want to know more about a particular field. Talk to people working in areas that you are interested in. Offer to take them out for a quick lunch or coffee and see if you share any passions. Read books and blogs about areas that you want to learn more about. Call people up and talk to them and ask them what they do and what they like about their job. Listen and watch those who you admire. I think I learned so much from George Stock, the creative director in England, just by watching him work and listening to him and also from Peter Jensen in the discussions I had with him. Nowadays, I learn a lot listening to my husband explain technical information on camera and lighting gear. This is how you gain direction with a major that is extremely broad. Find out what types of samples you need for your niche or any technical classes you need and then get going and sign up. Also, check back with people you met in the past as you gain new experiences. You never know what new opportunities may open up.

Visit VisualConcepts.tv to learn more about Leslie's work, and take a look at one of their demos!

Posted on May 19, 2014 and filed under Communications, Copywriting, Filmmaking, Freelance, Self-Employed, Writing.

Pamela Patton: Owner, Operator & Chief Wordsmith @ Paragraph Writing Services

Name: Pamela Patton

Age: 55

College & Majors/Minors: Grand Valley State University, B.S. Communications, Aquinas College, MM (Masters in Management with an emphasis on Marketing)

Current Location: Grand Rapids, MI

Current Form of Employment: Owner, operator and chief wordsmith, Paragraph Writing Services

Since 1991, I have been incorporated as Paragraph Writing Services. Here, I do it all, from writing and editing to bookkeeping and petting the cat (a very important responsibility, as she can tell you with her little “pet me” nips).

But I didn’t start out as a writer. I started college as a vocal music major. I knew things weren’t going to turn out well when I couldn’t master the piano, and my voice teacher told me my nose was too small to properly sing in French. So, my then-boyfriend got me a work-study job at the campus-affiliated PBS station, where I discovered I loved to write promotional copy.

But did I immediately switch majors to accommodate my new passion? No! The promotion director got fired, and I landed the position—at the age of 19.

And she lived (and wrote) happily ever after, right? Wrong! New management at the station decreed that anyone in a management position had to have a college degree, which I did not. So I began on a career path that eventually lead me back to college. (It involved a cross-dresser, cocaine, and cleaning toilets.)

Older and wiser, I returned to Grand Valley State University, this time as a communications major. I took copywriting classes, public relations writing classes, business writing classes, and advertising classes, while working part-time at Opera Grand Rapids as promotion director. As my capstone project, I had a wonderful opportunity: To produce a marketing video to raise funds for the opera. I wrote the script, was the voice talent, and worked with a professional video production company.

Two things happened: Fundraising went through the roof, and I was promoted to full-time upon graduation. At the opera, the board president who checked my press releases was also the editor of the local paper, and I received marketing advice guidance from another board member who was the head of marketing for a local furniture manufacturer. Both of these people were great mentors, and I am friends with them to this day.

From the performing arts, I went to banking. I wrote for the holding company and the lead bank where I learned a lot about investments, finance, estate planning, 401(k) s, and just about anything else related to managing money. There, I wrote everything from statement stuffers to annual reports. (Yet I still can't manually balance my checkbook.) It was about this time that I decided to do a little freelance work on the side, and opened Paragraph.

From banking, I went to a multi-level marketing company. I won’t mention the name, but you’ve heard about it, I’m sure. There, I contributed to one monthly publication, three quarterly publications, and a website in need of constant updating. That equals approximately 60 unique ad concepts with clever headlines, multiple articles and mucho web content per month. Topics? Home care, water treatment, health and nutrition, and beauty, cosmetics and skin care. I came out of there as one versatile writer.

But then, I was “globalized. (Laid off.) So I decided to try the freelance life full-time, and here I am today.

One thing I learned during my hiatus from college was the importance of a portfolio, even as a student. Therefore, I volunteered to write wherever I got a chance. I wrote a newsletter for the local ballet company. I continued to write as a volunteer for the PBS station’s annual televised auction. I collected letters of recommendation from my supervisors. Because I was an older student, I made friends with many of my instructors, and would go out for coffee with them and have them critique my work and give me advice.

I have a confession: I wish I had taken more English classes. I wish I had paid closer attention to sentence structure and grammar. You need to know that I began my career before word processing. Before the Internet. Before spell check. Before desktop publishing. I made mistakes along the way and learned the rules on the job. (I worship the ground that proofreaders walk on.) And those rules are important, because you need to know them in order to break them, as we often do in advertising headlines and copy.

So my advice to you is this: Know the rules. (The Gregg Reference Manual is my bible.) Read. A lot. Especially writing in print. Check your facts and then check them again. Don’t believe everything autocorrect tells you. Find a proofreader to worship and an editor who will make your writing better. Develop your own voice. Be versatile. And know that advertising is nothing like “Mad Men” or “The Crazy Ones.”

Pamela has won several awards for her work, including Public Relations Society of America Gold Spectrum Award and Best of Show Award, Apex Award, International Council of Shopping Centers MAXI Award, and numerous ADDY Awards. Check out her fantastic business website, paragraphwriting.com, and connect with her on LinkedIn.

Andy Badalamenti: Creative Director at an Advertising Agency

Name: Andy Badalamenti

Age: 48

College & Majors/Minors: Joe Kubert School of Cartoon and Graphic Art (diploma in Cinematic Animation); College of St. Elizabeth (English degree, minor in writing)

Current Location: New Jersey

Current Form of Employment: I am a creative director for an advertising agency

Where do you work and what is your current position? 

I began my career as a commercial artist—I did illustrations, mechanicals, layouts, posters, lettering and the like. I often worked with writers who had Journalism, Communications and English major backgrounds… they wrote the words, I created the pictures. (“Me not know, me simple artist” was my favorite saying back then.) My father was a former English teacher, and my sister currently teaches middle school English, so I was always exposed to great literature and art. Shakespeare and Whitman were regulars in our house. To this day, my father and I share poems and talk literature all the time.

The first company I worked for was a public utility. I was part of the Communications and Marketing Division. One dark year, we had a round of layoffs, and a number of the writers were let go—yet the amount of work was the same. (It’s been this way in America ever since.) Given my love-of-English DNA, I volunteered to help write a newsletter for our customers. That dopey little decision changed everything, as many dopey little decisions do.

When I wrote the newsletter, I had very little supervision, thanks to the fact that staff that was cut to the bone. I gleefully unleashed the anxious little creative dog in my brain longing to be free and let him run amok. I wrote a quirky, fun piece… which was a huge change for the stiff, stodgy, conservative, make-bankers-look-like-Dead-Heads company I worked for. Yet, after it was published, we got a great response—customers wrote and called in, saying it was the first time they ever read the newsletter, and some had received it every month for 20 years. 
The vice president of our division was simultaneously thrilled, flabbergasted, horrified and defensive—and came up with an appropriate punishment for my success. I was given the project to write every month from then on. (“You like being creative, huh? Well, here you go…”)
Soon, I realized I was smitten with writing. But if I wanted to get anywhere with it, I knew I needed a degree, so I went back to school at night. It took seven grueling years, and I moaned and complained every minute of it, even though I found the subject fascinating. In the meantime, my wife and I started a family and I was working in excess of 45 hours a week. I worked very hard at school, focusing on writing, kissing up to professors and networking with fellow adult students. I ended up graduating top of my class.

I eventually left the watch-paint-dry world of electric utilities, and I began working for advertising agencies. In the beginning of my time with them, I was a 50-50 hybrid—art director and copywriter. I wrote the copy for projects, then I would mentally unplug from left-brain to right and create the artwork. I loved it, but agency life was a huge adjustment for me at first. It was, and is, creativity on demand—and what you produce must be really good. Clients are paying top dollar for it and love to fire agencies that ever fall short. No pressure.

I worked for several advertising agencies and began climbing the proverbial ladder to supervisory positions, which I still hate. I can supervise—I have the ability—but I don’t like it much. I’m truly a Mac monkey who loves to create. I’m having a blast right now banging out this little interview. Fortunately, in my current job, the agency relies on my creativity a lot, too… so I still get to play. 

Because I had both an art and writing background, I was valuable to the smaller agencies that hired me—they couldn’t afford separate supervisors for each function. I found my niche: Getting paid to do two jobs for the price of one. Just kidding.

I also threw myself, completely and hopelessly, into self education. I have read hundreds of books and thousands of articles/blogs on writing and marketing and I have taken dozens of courses, seminars, and workshops over the years. I am currently very tired and nearsighted, but well informed. Advertising and marketing is all about being current, and you have to stay on top of your game, constantly. Clients look to you for that expertise, and you better provide it. Again, no pressure.

For the past few years, I’ve been educating myself on content and social media marketing, and I’ve been writing a marketing blog for a few years now.

In my current position, I am responsible for all the daily operations of my advertising agency (part of a larger marketing company). I oversee a staff of account executives, art directors and production personnel. I work directly with clients, help pitch new accounts, write copy (headlines, content, ad copy, marketing strategies, public relations writing, social media, etc.), and I help our clients shape their brands and messaging for their products and services. If you watch Mad Men, I would be Don Draper, just uglier and nowhere near as nicely dressed.
Working in advertising and marketing is a ton of responsibility and stress. I usually put in at least 50-70 hours a week, year round, which is typical in these industries. But it can be very exciting and interesting work, too. You just have to handle stress well!

Tell us about how you found your first job, and how you found your current job (if different). 

In advertising, having a degree is important, but I’ve always found that it is much more important what you can do. In other words, what specific skills can you bring to an employer? That can include—depending on the advertising agency or department you work for—writing, editing, conceptualizing, partnering with art directors on projects and more. In marketing, an advanced degree is much more important—we’re talking MBA here.

A major part of the interview process in advertising is showing the work you’ve done—having a portfolio of work—and highlighting what skills you have. Talent matters, a lot. You also have to be comfortable presenting work to clients, defending ideas, and be at least decent with handling people, taking criticism, working with a smile under heavy pressure/deadlines/hours, and doing multiple projects at the same time with perceived grace.

What did you do in college to prepare for your post-grad life?

Since I went back to school at night, I was already working in my field by day. Still, I wanted more writing experience—things like radio commercials, brochures, websites and more. Freelancing was a big help with this. I started writing for friends and acquaintances’ businesses, often for free, just to get experience and build my portfolio. My only payment was samples of the finished pieces! Before long, I had a book full. Today, my samples are on my iPad.

As I alluded to before, stopping your education at your degree is a huge mistake. No matter what field you’re in (advertising, writing, teaching or whatever), keep your skills fresh. I really believe we’re living in a transitional period. I can’t think of a single industry today that is either A) About to go through a major change, B) Is in the midst of a change, or C) Has already changed dramatically. Keeping your skills and outlook current, I think, is key to survival—no matter what you do.

If you’re in college now, and you have an idea what field you’d like to end up in, use those pricey English skills and research the hell out of that industry. Find trade publications, websites, blogs and more and read, read, read. (Just what you want, more reading!) Know that industry and what’s happening in that world, and set your skills and sights accordingly.

What is your advice for students and graduates with an English degree?

I think my advice to anyone—not only English majors—is to be self aware. Know what your talents and abilities are. I was always good at coming up with ideas, and I found a way to use that skill, coupled with my degree, to make a career. It’s not like I had a big plan or anything. A lot of it was by accident or luck. But when I saw something I thought I could do, I went for it. And I always shaped my skills.

Your talent may be in teaching… writing resumes for people… blogging on a topic you love… writing articles for a local pub… composing killer lyrics… being a social media maven… assembling data for scientific studies or reports… interpreting classic literature with a fresh perspective… or editing other people’s work to bring the best out in them. Know yourself, know what interests you, and try to find a job that needs that ability. Always learn all you can and bring something of value to the table every day.

Currently, Andy writes a blog on marketing for his currently company, CI - Group. It's a blog that's geared towards marketers in business-to-business or business-to-consumer companies. 

Connect with Andy on LinkedIn, and check out the children's Christmas book that he wrote and illustrated!