Sara Kincaid: Manager of Philanthropic Communications

Name: Sara Kincaid

Age: 33

College & Majors/Minors: University of Missouri-Kansas City; B.A. English – Creative Writing (Minor in Classics); M.A. English – Literature

Current Location: Kansas City, Missouri

Current Form of Employment: Manager of Philanthropic Communications at Children’s Mercy Kansas City

Where do you work and what is your current position?

I just started my new job in the Philanthropy department at Children’s Mercy Kansas City. Children’s Mercy was founded in 1897 by two sisters who dreamed of opening a hospital that took care of all children. Children’s Mercy still lives by this creed today and turns no child away, regardless of their family’s ability to pay. There are few people in Kansas City who have not been touched in some way by this award-winning hospital, myself included.

In my role, I am responsible for helping the various parts of our department (major gifts, planned giving, donor recognition, special events, etc.) communicate with our donors, potential donors and volunteers. I write endowed report updates, content for event programs, call scripts for our donor thank-a-thon, thank-you letters and more. I also edit invitations, programs and a myriad of other content. I work across print, web and digital communication methods to help tell the story of Children’s Mercy and its patients.

Tell us about how you found your first job, and how you found your current job (if different).

I didn’t get my first full-time job until 2011. I graduated with my Master’s degree right as the recession hit (2008) and there were no jobs anywhere. It took three years of submitting resumes and cover letters with no results. In spite of this, I kept trying.

My first job was at Hallmark Cards. Yeah, that Hallmark Cards. They’re headquartered here in KC! I applied via their website and got a phone call. Their HR department is pretty traditional. They love behavioral style interviewing, just FYI. I did a phone interview first with HR. Then, I went in for a round of in-person interviews and a writing/editing/InDesign test. And then, I got the job! I worked for three years producing business-to-business sales catalogs. I got to work with every product/card line that the company produces. I had a lot of fun there.

““Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.””

Fast-forward to 2017. A former colleague from my previous job (post Hallmark, pre Children’s Mercy) reached out to me via Facebook and urged me to apply for a job with Children’s Mercy. I applied on their website and was contacted later and asked to do a writing project. (Every job I’ve ever interviewed for has required some sort of writing test or project, by the way. So, be prepared for that.)

I went in twice for a series of interviews and then was offered the job! My best advice from this experience is: you never know who’s watching. The person who urged me to apply for the job, as I mentioned, was a colleague at my last gig, but we didn’t really interact much. I think I did one or two projects for her before she left. I was surprised and flattered that she reached out!

What was another writing-related job that was important in your career?

My previous job at the University of Missouri-Kansas City was pivotal. Switching from the for-profit sector to the nonprofit sector can be tough. There’s a lot of skepticism of people who make that switch. But being an alumna and having really good references helped me land the job.

"The first local bookstore that accepted my book and put it on their shelf!"

At UMKC, I began to learn the nonprofit ropes. I wrote letters for the chancellor and the vice chancellor, produced newsletters, wrote articles, video content and event scripts, managed multiple websites, ran the alumni association’s social media and anything else they threw my way. This job is absolutely the reason why I got my current position. I learned so much about stewardship and the nonprofit style of communication. Plus, I met important colleagues who educated me and helped me prepare for my ultimate next step.

What did you do in college to prepare for your post-grad life?

Internships were very important for me and taught me a lot about how the working world functioned. I did two internships, one in undergrad and one in grad school. The first was at a local PR firm. The second was with Andrews McMeel Publishing in their PR department. In these positions, I got my first few writing samples for my portfolio.

What is your advice for students and graduates with an English degree?

I went into the “business” world and not education simply because every time I told someone what I was majoring in they’d ask me (as we’ve all heard): “Oh, so what are you going to do? Teach?” While I love educators and have great respect for them, those questions made me determined to prove that there were many things I could do.

If you’re an English major and you want to work in the “business” world, you have to be prepared to fight. I’ve had to fight hard for every job I’ve ever had. Maybe people in other fields and with other degrees feel this way too. I don’t know. But, from the writing tests to get my foot in the door, to getting opportunities once I’m there, I’ve had to fight, network, volunteer for extra projects and make my voice heard every step of the way. Often people won’t understand the things that we English majors know we bring to the table without us telling them. They think all we do is read novels all day. While that may be true in some respect, we bring our analytical skills, writing skills, a great vocabulary, passion, discourse skills and more. You have to be your own advocate and your own spokesperson out there. No one else will do it for you.

You can check out Sara's blog, Writer vs. the World, here. To learn more about Children's Mercy Kansas City, click here. You can also connect with Sara on LinkedIn.

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Lauren Pope: Marketing & Communications Associate

Name: Lauren Pope

Age: 26

College & Majors/Minors: English Literature / Creative Writing

Current Location: Kansas City, MO

Current Form of Employment: Marketing & Communications Associate

Where do you work and what is your current position?

I’m currently the marketing and communications associate for a non-profit organization here in Kansas City. I work closely with the Director of Advancement to ensure the integrity of our brand, as well as manage and create all of the marketing materials. I work in both traditional and digital media maintaining the website and social media accounts and writing stories about our donors.

My favorite thing about marketing is that every day is like working a different job. It’s nice for someone like me who is creative and free-thinking to have a different task or project every day. One day I’m writing copy for our direct mailers and the next I’m visiting the Kansas City Ballet to write a story on our Youth Advisory Council. You never know what you’re going to walk into and I find that thrilling.

““I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn.””

Tell us about how you found your first job, and how you found your current job (if different).

My first job out of college was as a social media strategist with a small marketing company in St. Louis, MO. I found the opportunity on LinkedIn. In fact, I found all three of my jobs I’ve had since graduation on LinkedIn. It’s an amazing resource that allows you to put yourself in front of employers you might not dream of working for otherwise.

Last year I picked up and moved to Chicago on a whim after getting an offer with a University to run their social media accounts. Now I’m in charge of all of the marketing efforts at my current position. LinkedIn is a great way to market yourself and tailor your experience to get the job you want. Put those writing skills to use! If your LinkedIn isn’t reflecting your ability to write and tell a story about yourself, you’re not doing yourself any favors.

What was another writing-related job that was important in your career?

I was a freelance copywriter and editor for a year after graduation. It helped me keep my skills sharp while I was looking for work. It’s more appealing to employers if you have work experience while you’re looking for a job as opposed to having a gap in your work history. It shows initiative. It also adds a layer of expertise to your work that employers will love. You can be a writer and an editor and employers love that because they’re getting two skillsets in one person.

““Your degree can get you in the door but your internship experience can get you a seat at the table.””

My internship with Fleishman-Hillard in St. Louis was probably my most beneficial experience. I had no marketing experience after graduating but was hired as the marketing intern because of my ability to write. I spent six months learning about marketing and specializing in social and digital media which helped launch me into my first full time job after college. Your degree can get you in the door but your internship experience can get you a seat at the table.

What did you do in college to prepare for your post-grad life?

I researched! Nobody told me growing up about all of the career paths an English degree can lead to. You go through college with everyone making jokes that you’re going to end up being a bartender or a teacher and it can be frustrating. But there are so many avenues you can go down with this degree. I spent my time deciding what I liked about being an English major and deciding how I could turn it into a career.

Publishing, editing, ghost-writing, copywriting, social media, marketing, HR, internal communications, PR and crisis management, law school; there are so many things you can do. Find the thing that speaks to you and then find an internship in that field.

““The ability to write concisely and creatively will open so many doors.””

You can keep your English degree and work in a field unrelated to what you did in school. I believe firmly that an English degree teaches critical thinking, writing ability and creativity and those are all things that every employer is looking for. The ability to write concisely and creatively will open so many doors. Don’t let the fear of not being employable after graduation steer you off this path.

What is your advice for students and graduates with an English degree?

Internships: Experience will get you everywhere. Look at your English department website and see what they offer students. Contact local businesses and see if there are openings that interest you. Check out LinkedIn and see if there are volunteer opportunities that can help beef up your resume. No experience is bad experience. I interned in publishing for my entire last year of college and didn’t end up in publishing. But that experience still interested my future employers and the work I did there helped me later in my other internships and jobs.

Apply for Jobs You Don't Feel Qualified For: I applied to jobs that I was perfectly qualified for and sometimes over qualified for without hearing anything back. Once I decided to expand my job search I was given so many opportunities I'd never dreamed of. A lot of companies will ask for more experience than the job actually requires so don't be afraid to apply with less experience than they ask. It's about the skills you can bring to a position, not the number of years you've spent behind a desk. Even if you don't get the job, you will gain experience in interviewing. The more you interview the more comfortable you'll become with selling your skills as an English major to companies that might not have considered the value of having one on their team!

Have Writing Samples Ready: If you're going to say you're a writer, be ready to prove it. Write articles on your LinkedIn page, keep and maintain a blog. Any writing is good writing. I landed my first internship after sending in my senior creative writing piece about a murder mystery! The man interviewing me said that the sample was unorthodox but he liked that I showed creativity and the depth of my writing ability. You may even consider creating an online portfolio of your writing samples to have ready if employers ask for it.

Stay Focused: It's easy to get beaten down by the rhetoric you hear from people about an English degree. I found myself questioning why I had chosen an English degree a dozen times in undergrad. But if you're focused and determined to be successful, it will work out. Keep your head down, work hard and set yourself up for life after graduation.

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Susanna Lancaster: English Professor

Name: Susanna Lancaster

Age: 27

College and Majors/Minors: College: The University of Memphis / English major with a concentration in creative writing (2011); Grad School: Lesley University / Creative Writing for Young People (2014)

Current Location: Memphis, TN

Current Form of Employment: English Instructor at Southwest Tennessee Community College, magazine writer, editor, and children’s author

Where do you work and what is your current position?

I’m an English Professor at Southwest Tennessee Community College, and I love it! I teach English Composition 1 and 2 courses, as well as Academic Success Seminars. I’m currently planning material to teach a creative writing course. In addition to teaching, I also write as much as possible. I’ve written for both The Perpetual You magazine and Memphis Health + Fitness Magazine. My first book, The Growing Rock—a YA historical fiction novel—debuts on December 12, 2017.

Tell us about how you found your first job, and how you found your current job (if different).

I started my very first job when I was 16. I didn’t have a car yet and wanted to save for one so that I could have enough money to buy one before I finished high school. My dad is the librarian at a Memphis school. Since I came by all the time to do my homework, I would often alphabetize books and do little jobs around the library. When I said I needed to buy a car, he agreed to let me work there part-time. It was the perfect job in high school and college because of the quiet atmosphere. It also helped me maintain my love for reading. 

I’m truly blessed to be in the job that I’m in now. However, getting to this point wasn’t easy. For several years after earning my MFA degree, I worked a variety of jobs that didn’t necessarily “use” my degree. I realized while I was in graduate school that I wanted to teach, so in addition to a full-time office job, I taught classes as an adjunct professor at two different colleges. 

““All of my writing success has also come with many challenges, and persistence always seems to be more than half the battle.””

All of my writing success has also come with many challenges, and persistence always seems to be more than half the battle. I have gotten magazine opportunities simply by reaching out and asking editors to see my work. If that wasn’t an option, I would just submit my writing and hope for the best. When it comes to getting work published, there are usually more rejections than there are acceptances, but I’ve learned you simply have to keep trying. The Growing Rock manuscript was sent to nearly forty different agents and publishing houses before I got my “yes.” 

What was another writing-related job that was important in your career? 

Editing! Over the years, I’ve done plenty of editing jobs for various people—from college level students, to Ph.D. dissertations, to people’s manuscripts, to resumes. This started in high school when my father didn’t have time to edit an essay for someone and suggested the person let me take a look at it. I was young, but I enjoyed grammar and writing, and I was fast at proofreading. Ever since, I’ve edited as a side job and been able to gain both more experience and extra cash. This job was very important to me when I was a graduate student working several part-time jobs and having a hard time living on my own. It seemed like whenever I was low on funds, an editing job would come my way. I think that this job played a significant role when I started teaching as an adjunct a couple of years later. It led me recognize how every student has different strongpoints, helped me with developing how I wanted to grade my students’ essays, and allowed me to see the benefits of pointing out positive and negative aspects in writing. 

What did you do in college to prepare for your post-grad life? 

This is a tough one to answer, but it’s something I share with my students sometimes to help them not make the same mistakes. I wish that I had done more in college to prepare myself for after I graduated. I didn’t focus enough on graduating and focused much more on getting to graduation. My senior year was pretty hectic because I had a 4.0 GPA, and I was obsessed with graduating with this level of perfection. I worried and studied all the time, and anxiety got the best of me. I actually battled an eating disorder for many years, and that became consuming. I finished college a year early and with the 4.0, but I remember being exhausted, very sick, and thinking “Now what?”

““This gap year turned out to be a huge blessing in disguise. It helped me gain more responsibility and maturity. It also helped me understand what I wanted to do, which was to be a writer—specifically a children’s author.””

I didn’t get into graduate school immediately, and I was extremely hard on myself. I ended up taking the next year off from school and working some part-time jobs, moved out of my parents’ home, and focused on taking care of me. This gap year turned out to be a huge blessing in disguise. It helped me gain more responsibility and maturity. It also helped me understand what I wanted to do, which was to be a writer—specifically a children’s author. I hadn’t been out of college for a full year when I was accepted to several of the graduate programs that focus on writing children’s literature. Because I wasn’t in school at the moment, I had less pressure deciding which one was the best for me.  

What is your advice for students and graduates with an English degree? 

There’s a Winston Churchill quotation I’ve always admired. When asked to cut the funding of the arts for the war effort, he had answered, “then what are we fighting for?” This saying sums up so much in my own life. Writing and doing what I enjoy has been crucial for my health and happiness. Without this passion, I would definitely have to ask myself what I would be living for, and I don’t think I would be where I am in my eating disorder recovery. Therefore, my first piece of advice is do what you enjoy. An English major may not bring you the wealthiest lifestyle, but no major is guaranteed to do this. English degrees are also incredibly important. Most people don’t realize how necessary English majors are for many different areas outside of teaching and editing—film, television shows, and technical writing are all divisions where we need English majors. 

My other piece of advice is to be patient with yourself. Sometimes the dream career doesn’t come around immediately upon graduation, but that’s okay. There’s no harm in working a job outside of the English major and doing smaller jobs, such as teaching, or editing, to help you gain the experience needed for the job you’re working toward. When it comes to writing, I encourage people not to quit. When trying to get my book published, I did face a bit of rejection, and it was easy to feel discouraged. There were times I wanted to quit, but now I can see that my book wouldn’t exist if I had. Publishing is one of those things that may take a long time to work toward, but it only takes one “yes” to make the dream happen. Having friends to critique my work was incredibly important, and putting myself out there and looking for opportunities was crucial. Ultimately, focusing on what made me happy and not losing faith in my goals helped some of my dreams turn into reality. 

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The Growing Rock debuts December 12th from Harvard Square Editions! 

When the summer of 1937 leads to one hardship after another that changes the life she knows forever, fourteen-year-old Caroline struggles not to give into hopelessness as she keeps a promise to her Papa about looking after the women in the family. 

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You can visit Susanna's website at susannalancaster.com, and follow her on Facebook and Instagram @Susanna_Lancaster_Author. 

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Gretchen Gales: Freelance Writer & Marketing Intern

Name: Gretchen Gales

Age: 21

College & Majors/Minors: B.A. in English and History, minor in Creative Writing

Current Location: Richmond, Virginia

Current Form of Employment: Freelance Writer and Marketing Intern at Legacy Navigator

Where do you work and what is your current position?

As a freelancer, I put my eggs in so many baskets, the Easter Bunny is angry with me. Independently, I have had bylines in Ms., The Establishment, Bustle, and more. I’m currently the managing editor of Quail Bell Magazine, an online and occasional print publication exploring the magic and beauty of culture, history, feminism, folklore, and much more. Christine Stoddard and I work together with the other (volunteer, I should add) editors and staff writers to produce the best possible experience for our readers. We recently created more narrowed-down editor roles. We promoted Ren Martinez as the fiction editor, and if you take a peek at some of her work—especially her short stories—it was an easy choice. Archita Mittra is our poetry editor. She’s achieved a lot at a young age as well, including producing haunting, aesthetically pleasing written and art work. Lashelle Johnson is our essay editor and curates essays from diverse voices. She also brings her own voice into the mix, tackling topics about race, gender and more. Erynn Porter, Ghia Vitale, Amy Joyce, Julian Drury, and Melanie Bikowski are our hard-working assistant editors. Quail Bell wouldn’t be the same without our dedicated volunteers.

I am also an intern at Legacy Navigator, a real estate liquidator specializing in grief. It is a very compassionate company. Everyone values your input and we all have fabulous rapport. You see a lot of companies try and cultivate a “family” relationship to improve the company’s morale, but I would say this is the first job where I feel I could be upfront and communicate exactly what I’m feeling at all times. They value their employee’s mental health and respect your limits. I don’t feel the normal urge to be a “yes woman” and agree to do absolutely everything to get on anyone’s good side. In other words, I have had a great internship experience.

Tell us about how you found your first job, and how you found your current job (if different).

My first true writing job was working with Christine Stoddard as managing editor of Quail Bell Magazine. I found out about Quail Bell by walking around during an Art Walk and purchased our two anthologies. I read them and immediately fell in love, determined that I would place my work in the magazine someday. Before I was promoted to managing editor, I was brought on board as a volunteer staff writer, then an assistant editor, and finally to where I am today. I essentially help sort through submissions for quality work that speaks to our mission as well as curating pieces for special projects. We love beautiful and haunting pieces. I’m always excited to give the go-ahead to editors about which pieces to accept. We have also been taking the initiative to make more original artwork to pair with submissions so that every piece is unique. The real moral of the story is to spend your last $20 on books, specifically small indie publishers.

““Finding someone who is willing to be a mentor to you is a remarkable experience.””

What was another writing-related job that was important in your career?

Being mentored by Christine Stoddard was an amazing opportunity. After a summer internship I had initially signed up for went sour—always investigate a magazine AND their editors before accepting an opportunity—Christine generously offered to be my mentor for the summer and teach me all about how to find work and refine my pitches for larger chances of success. She is a superstar, but still makes time to share her own knowledge with fledgling writers. Finding someone who is willing to be a mentor to you is a remarkable experience. I had admired Quail Bell early in my undergraduate career, so getting a poem published in the publication was already surreal. I never would have imagined I would get this far.

What did you do in college to prepare for your post-grad life?

I sought out internship opportunities and jumped at interesting opportunities I saw on social media. There are groups for submission calls on Facebook all over the place. Join them and see what you can find. I also went to my first AWP conference this year in Washington, D.C. I had a blast, and hope I can attend again in the near future. It is a writer’s absolute dream. The book fair alone was like trick-or-treating for bookworm adults.

What is your advice for students and graduates with an English degree?

Actively look for opportunities to submit your writing. Just because you’re in college (or fresh out of college) doesn’t mean you shouldn’t already be looking out for submission and pitching opportunities. Yes, that includes your “dream” magazines. Aim big! Most of my bigger bylines were snatched up after I submitted a pitch or draft just to see what would happen. If you don’t know where to start, Submittable just added a Discover feature with filters, so you can find the perfect opportunity for you.

You should also follow a variety of literary magazines—small and large—on various social media outlets. Some people believe that all writers are recluses and anti-social, but that is farther from the truth. I don’t think something like the AWP conference could exist if writers didn’t have a desire to talk to one another about their ideas and projects.

Oh, don’t forget to read. I know time is limited in college and you’re really only focusing on readings assigned by your professors, but I promise it is manageable. Take a moment every day to read a short article or piece that pertains to your writing interests. It can be a source of motivation, inspiration, and a distraction from the normal college-related stress. Plus, you’ll get a sense of what you want your own writing style to be like.

Finally, balance the work you need to do for day to day living with creative work. It is true that you probably will not make a sustainable living on your creative works right after college, and it is an incredibly hard journey to get there. But if you are persistent and work hard, you can find career opportunities that are enjoyable and stable. That means you can more time to focus on your creative endeavors, like that could-be bestseller!

You can check out Gretchen's online portfolio here. You can also follow her on Twitter, connect with her on LinkedIn, and follow her fan page on Facebook.

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